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KOL Rent – 4 Important Deciding Factors

Rent Price KOL

KOL is one of the popular communication solutions in recent years; Used by many brands and businesses to market their brands, in order to reach their targets more effectively and increase their coverage. In today's article, DPS will update you with the Vietnam KOL Price List 2021. If you are interested in the latest KOL rental price and cost, don't miss the following article!

The latest updated price list and rental cost of KOL Vietnam 2021
The latest updated price list and rental cost of KOL Vietnam 2021 

What is KOL?

Before finding out the latest KOL Vietnam 2021 rental price list, let's take a look at the concept of KOL. If you are not in the field of Marketing communications, the term KOL will probably be quite new to you. 

KOL Vietnam are known as influential figures for young people and the Vietnamese online community; possesses a "not-so-average" popularity with wide coverage in all media channels, newspapers, television, etc. 

Therefore, businesses and brands accept to spend the cost of hiring KOLs in events and media campaigns to create spread and attract fans and interested people. KOLs can appear in many forms such as livestreams, promotional clips, articles on social networks or attending events directly organized by that brand, etc.

Determinants of cost, rental price KOL

Popularity with the public

This is a prerequisite and extremely important factor to determine how much KOL rent is. The higher the level of recognition and popularity, the higher the number of potential customers of the business is also significantly increased. 

The level of awareness affects the cost of renting KOL
The level of awareness affects the cost of renting KOL

Engagement rate

Just as important is the popularity factor; It can be said that the engagement rate is almost directly proportional to the popularity of that KOL. And usually the main engagement rate measurement tool is based on KOL's social media posts. Evaluation based on comments, likes and shares of articles helps to reach potential customers.

Products and brands of the business

In fact, the products of big brands and high value, the rental price of KOL will be more. This means that businesses and brands must accept high KOL rental costs. Because if customers sign a successful contract, the revenue will be much larger than that of small brands.

A simple example is that the cost of hiring a KOL to advertise a functional food will certainly be lower than the cost of hiring that KOL to appear in a product launch is a line of high-end phones and cars. 

Depending on the product and brand, businesses have to spend different costs
Depending on the product and brand, businesses have to spend different costs

Specific work

The cost of hiring KOLs also depends on the amount of work they need to do. Depending on the job such as posting, recording clips, livestreaming, appearing in press conferences, etc., there will be different costs. 

The latest KOL Vietnam 2021 rental price list

As mentioned above, depending on many factors, KOL rental rates are different. Below is a table of rental prices for KOL Vietnam 2021 that you can refer to.

The hottest KOLs with rental rates from 50-100 million VND

STT Name Career Cost
1 Miss Ky Duyen Miss 100,000,000
2 Cong Phuong Player 90,000,000
3 Quang Hai Player 80,000,000
4 Runner-up Tu Anh runner-up 80,000,000
5 Tran Thanh Actor, MC 80,000,000
6 Runner-up Huyen My runner-up 70,000,000
7 Hong Dang Performer 70,000,000
8 Thanh Trung Actor, MC 70,000,000
9 Xuan Truong Player 70,000,000
10 Phuong Oanh Performer 60,000,000
11 Rosy Performer 60,000,000
12 Quynh Kools Performer 60,000,000
13 Quoc Truong Performer 60,000,000
14 Danh Tung Actor, MC 60,000,000
15 Que Ngoc Hai Player 60,000,000
16 Bui Tien Dung Player 60,000,000
17 Duy Manh Player 60,000,000
18 Special Pho Influencers, vloggers 53,000,000
19 People's Artist Trong Trinh People's Artists, Actors 50,000,000
20 Thu Quynh Performer 50,000,000
21 Noo Phuoc Thinh Singer 50,000,000

KOLs with rental rates below 50 million VND

STT Name Career Cost
22 Meritorious Artist Xuan Bac Meritorious Artist, Actor 45,000,000
23 Thanh Huong Performer 40,000,000
24 Manh Truong Performer 40,000,000
25 Phuong Ly Singer 40,000,000
26 Ngo Kien Huy Singer 40,000,000
27 Suni Ha Linh Singer 35,000,000
28 Duong Hoang Yen Singer 35,000,000
29 Meritorious Artist Chi Trung Meritorious Artist, Actor 30,000,000
30 People's Artist of Justice People's Artists, Actors 30,000,000
31 Thuy Tien Singer 30,000,000
32 JustaTee Rapper 30,000,000
33 Giang Oi Influencers, vloggers 30,000,000
34 Rhymastic Rapper 20,000,000
35 Lynk Lee Singer 18,000,000
36 Do Hoang Duong Singer 15,000,000
37 Black Vow Rapper 20,000,000
38 BigDaddy Rapper 18,000,000
39 Page Lou Influencer , Hot Mom 18,000,000
40 Dino Influencers , vlogger 18,000,000
41 Phan Y Yen Influencers 16,000,000
42 Hei Mi Nhon Influencer , Hot Mom 15,000,000
43 Huy Cung Influencers, vloggers 15,000,000
44 Long Chun Influencer , tiktoker 15,000,000
45 Purple Cotton Influencer , tiktoker 15,000,000
46 Thao Van Hot girl 15,000,000
47 Haha Influencer , tiktoker 14,000,000
48 Nam Thuong Influencer , Hot Mom 13,000,000
49 Thu Huong Hot girl 12,000,000
50 Tun Pham Influencer , tiktoker 12,000,000
51 The Queen Influencers 12,000,000
52 Tu Quyen Hot girl 12,000,000
53 Quach Anh Review of cosmetics 12,000,000
54 Kieu Trinh Hot girl 10,000,000
55 Chang makeup Review of cosmetics 10.000,000
56 Vu Trung Ninh Review of places to eat 9,500,000
57 Hoang Mai Anh Hot girl 9,000,000
58 Linh Miu Hot girl 9,000,000
59 Shrimp La Ca Review of places to eat 8,000,000
60 Trang Thien Hot girl 8,000,000

Summary of the rental price KOL

Above is the price list, the cost of renting KOL suggested for you if you are in need of book KOL. In addition, to increase brand awareness for your business, you also need to build yourself a reputable website and social networking site. If you do not know where to start, immediately contact DPS Communications – The place that provides solutions and overall marketing plan leading, elevate your business.

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