KOL is one of the popular communication solutions in recent years; Used by many brands and businesses to market their brands, in order to reach their targets more effectively and increase their coverage. In today's article, DPS will update you with the Vietnam KOL Price List 2021. If you are interested in the latest KOL rental price and cost, don't miss the following article!
What is KOL?
Before finding out the latest KOL Vietnam 2021 rental price list, let's take a look at the concept of KOL. If you are not in the field of Marketing communications, the term KOL will probably be quite new to you.
KOL Vietnam are known as influential figures for young people and the Vietnamese online community; possesses a "not-so-average" popularity with wide coverage in all media channels, newspapers, television, etc.
Therefore, businesses and brands accept to spend the cost of hiring KOLs in events and media campaigns to create spread and attract fans and interested people. KOLs can appear in many forms such as livestreams, promotional clips, articles on social networks or attending events directly organized by that brand, etc.
Determinants of cost, rental price KOL
Popularity with the public
This is a prerequisite and extremely important factor to determine how much KOL rent is. The higher the level of recognition and popularity, the higher the number of potential customers of the business is also significantly increased.
Engagement rate
Just as important is the popularity factor; It can be said that the engagement rate is almost directly proportional to the popularity of that KOL. And usually the main engagement rate measurement tool is based on KOL's social media posts. Evaluation based on comments, likes and shares of articles helps to reach potential customers.
Products and brands of the business
In fact, the products of big brands and high value, the rental price of KOL will be more. This means that businesses and brands must accept high KOL rental costs. Because if customers sign a successful contract, the revenue will be much larger than that of small brands.
A simple example is that the cost of hiring a KOL to advertise a functional food will certainly be lower than the cost of hiring that KOL to appear in a product launch is a line of high-end phones and cars.
Specific work
The cost of hiring KOLs also depends on the amount of work they need to do. Depending on the job such as posting, recording clips, livestreaming, appearing in press conferences, etc., there will be different costs.
The latest KOL Vietnam 2021 rental price list
As mentioned above, depending on many factors, KOL rental rates are different. Below is a table of rental prices for KOL Vietnam 2021 that you can refer to.
The hottest KOLs with rental rates from 50-100 million VND
| STT | Name | Career | Expense |
| 1 | Miss Ky Duyen | Miss | 100,000,000 |
| 2 | Cong Phuong | Player | 90,000,000 |
| 3 | Quang Hai | Player | 80,000,000 |
| 4 | Runner-up Tu Anh | runner-up | 80,000,000 |
| 5 | Tran Thanh | Actor, MC | 80,000,000 |
| 6 | Runner-up Huyen My | runner-up | 70,000,000 |
| 7 | Hong Dang | Performer | 70,000,000 |
| 8 | Thanh Trung | Actor, MC | 70,000,000 |
| 9 | Xuan Truong | Player | 70,000,000 |
| 10 | Phuong Oanh | Performer | 60,000,000 |
| 11 | Rosy | Performer | 60,000,000 |
| 12 | Quynh Kools | Performer | 60,000,000 |
| 13 | Quoc Truong | Performer | 60,000,000 |
| 14 | Danh Tung | Actor, MC | 60,000,000 |
| 15 | Que Ngoc Hai | Player | 60,000,000 |
| 16 | Bui Tien Dung | Player | 60,000,000 |
| 17 | Duy Manh | Player | 60,000,000 |
| 18 | Special Pho | Influencers, vloggers | 53,000,000 |
| 19 | People's Artist Trong Trinh | People's Artists, Actors | 50,000,000 |
| 20 | Thu Quynh | Performer | 50,000,000 |
| 21 | Noo Phuoc Thinh | Singer | 50,000,000 |
KOLs with rental rates below 50 million VND
| STT | Name | Career | Expense |
| 22 | Meritorious Artist Xuan Bac | Meritorious Artist, Actor | 45,000,000 |
| 23 | Thanh Huong | Performer | 40,000,000 |
| 24 | Manh Truong | Performer | 40,000,000 |
| 25 | Phuong Ly | Singer | 40,000,000 |
| 26 | Ngo Kien Huy | Singer | 40,000,000 |
| 27 | Suni Ha Linh | Singer | 35,000,000 |
| 28 | Duong Hoang Yen | Singer | 35,000,000 |
| 29 | Meritorious Artist Chi Trung | Meritorious Artist, Actor | 30,000,000 |
| 30 | People's Artist of Justice | People's Artists, Actors | 30,000,000 |
| 31 | Thuy Tien | Singer | 30,000,000 |
| 32 | JustaTee | Rapper | 30,000,000 |
| 33 | Giang Oi | Influencers, vloggers | 30,000,000 |
| 34 | Rhymastic | Rapper | 20,000,000 |
| 35 | Lynk Lee | Singer | 18,000,000 |
| 36 | Do Hoang Duong | Singer | 15,000,000 |
| 37 | Black Vow | Rapper | 20,000,000 |
| 38 | BigDaddy | Rapper | 18,000,000 |
| 39 | Page Lou | Influencer , Hot Mom | 18,000,000 |
| 40 | Dino | Influencers , vlogger | 18,000,000 |
| 41 | Phan Y Yen | Influencers | 16,000,000 |
| 42 | Hei Mi Nhon | Influencer , Hot Mom | 15,000,000 |
| 43 | Huy Cung | Influencers, vloggers | 15,000,000 |
| 44 | Long Chun | Influencer , tiktoker | 15,000,000 |
| 45 | Purple Cotton | Influencer , tiktoker | 15,000,000 |
| 46 | Thao Van | Hot girl | 15,000,000 |
| 47 | Haha | Influencer , tiktoker | 14,000,000 |
| 48 | Nam Thuong | Influencer , Hot Mom | 13,000,000 |
| 49 | Thu Huong | Hot girl | 12,000,000 |
| 50 | Tun Pham | Influencer , tiktoker | 12,000,000 |
| 51 | The Queen | Influencers | 12,000,000 |
| 52 | Tu Quyen | Hot girl | 12,000,000 |
| 53 | Quach Anh | Review of cosmetics | 12,000,000 |
| 54 | Kieu Trinh | Hot girl | 10,000,000 |
| 55 | Chang makeup | Review of cosmetics | 10.000,000 |
| 56 | Vu Trung Ninh | Review of places to eat | 9,500,000 |
| 57 | Hoang Mai Anh | Hot girl | 9,000,000 |
| 58 | Linh Miu | Hot girl | 9,000,000 |
| 59 | Shrimp La Ca | Review of places to eat | 8,000,000 |
| 60 | Trang Thien | Hot girl | 8,000,000 |
Summary of the rental price KOL
Above is the price list, the cost of renting KOL suggested for you if you are in need of book KOL. In addition, to increase brand awareness for your business, you also need to build yourself a reputable website and social networking site. If you do not know where to start, immediately contact DPS Communications – The place that provides solutions and overall marketing plan leading, elevate your business.
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