KOL Rent - 4 Important Deciding Factors

KOL is one of the popular communication solutions in recent years; Used by many brands and businesses to market their brands, in order to reach their targets more effectively and increase their coverage. In today's article, DPS will update you with the Vietnam KOL Price List 2021. If you are interested in the latest KOL rental price and cost, don't miss the following article!

*The latest updated price list and rental cost of KOL Vietnam 2021*

What is KOL?

Before finding out the latest KOL Vietnam 2021 rental price list, let's take a look at the concept of KOL. If you are not in the field of Marketing communications, the term KOL will probably be quite new to you.

KOL Vietnam are known as influential figures for young people and the Vietnamese online community; possesses a "not-so-average" popularity with wide coverage in all media channels, newspapers, television, etc.

Therefore, businesses and brands accept to spend the cost of hiring KOLs in events and media campaigns to create spread and attract fans and interested people. KOLs can appear in many forms such as livestreams, promotional clips, articles on social networks or attending events directly organized by that brand, etc.

Determinants of cost, rental price KOL

Popularity with the public

This is a prerequisite and extremely important factor to determine how much KOL rent is. The higher the level of recognition and popularity, the higher the number of potential customers of the business is also significantly increased.

*The level of awareness affects the cost of renting KOL*

Engagement rate

Just as important is the popularity factor; It can be said that the engagement rate is almost directly proportional to the popularity of that KOL. And usually the main engagement rate measurement tool is based on KOL's social media posts. Evaluation based on comments, likes and shares of articles helps to reach potential customers.

Products and brands of the business

In fact, the products of big brands and high value, the rental price of KOL will be more. This means that businesses and brands must accept high KOL rental costs. Because if customers sign a successful contract, the revenue will be much larger than that of small brands.

A simple example is that the cost of hiring a KOL to advertise a functional food will certainly be lower than the cost of hiring that KOL to appear in a product launch is a line of high-end phones and cars.

Depending on the product and brand, businesses have to spend different costs

Specific work

The cost of hiring KOLs also depends on the amount of work they need to do. Depending on the job such as posting, recording clips, livestreaming, appearing in press conferences, etc., there will be different costs.

The latest KOL Vietnam 2021 rental price list

As mentioned above, depending on many factors, KOL rental rates are different. Below is a table of rental prices for KOL Vietnam 2021 that you can refer to.

The hottest KOLs with rental rates from 50-100 million VND

STT	Name	Career	Cost
1	Miss Ky Duyen	Miss	100,000,000
2	Cong Phuong	Player	90,000,000
3	Quang Hai	Player	80,000,000
4	Runner-up Tu Anh	runner-up	80,000,000
5	Tran Thanh	Actor, MC	80,000,000
6	Runner-up Huyen My	runner-up	70,000,000
7	Hong Dang	Performer	70,000,000
8	Thanh Trung	Actor, MC	70,000,000
9	Xuan Truong	Player	70,000,000
10	Phuong Oanh	Performer	60,000,000
11	Rosy	Performer	60,000,000
12	Quynh Kools	Performer	60,000,000
13	Quoc Truong	Performer	60,000,000
14	Danh Tung	Actor, MC	60,000,000
15	Que Ngoc Hai	Player	60,000,000
16	Bui Tien Dung	Player	60,000,000
17	Duy Manh	Player	60,000,000
18	Special Pho	Influencers, vloggers	53,000,000
19	People's Artist Trong Trinh	People's Artists, Actors	50,000,000
20	Thu Quynh	Performer	50,000,000
21	Noo Phuoc Thinh	Singer	50,000,000

KOLs with rental rates below 50 million VND

STT	Name	Career	Cost
22	Meritorious Artist Xuan Bac	Meritorious Artist, Actor	45,000,000
23	Thanh Huong	Performer	40,000,000
24	Manh Truong	Performer	40,000,000
25	Phuong Ly	Singer	40,000,000
26	Ngo Kien Huy	Singer	40,000,000
27	Suni Ha Linh	Singer	35,000,000
28	Duong Hoang Yen	Singer	35,000,000
29	Meritorious Artist Chi Trung	Meritorious Artist, Actor	30,000,000
30	People's Artist of Justice	People's Artists, Actors	30,000,000
31	Thuy Tien	Singer	30,000,000
32	JustaTee	Rapper	30,000,000
33	Giang Oi	Influencers, vloggers	30,000,000
34	Rhymastic	Rapper	20,000,000
35	Lynk Lee	Singer	18,000,000
36	Do Hoang Duong	Singer	15,000,000
37	Black Vow	Rapper	20,000,000
38	BigDaddy	Rapper	18,000,000
39	Page Lou	Influencer , Hot Mom	18,000,000
40	Dino	Influencers , vlogger	18,000,000
41	Phan Y Yen	Influencers	16,000,000
42	Hei Mi Nhon	Influencer , Hot Mom	15,000,000
43	Huy Cung	Influencers, vloggers	15,000,000
44	Long Chun	Influencer , tiktoker	15,000,000
45	Purple Cotton	Influencer , tiktoker	15,000,000
46	Thao Van	Hot girl	15,000,000
47	Haha	Influencer , tiktoker	14,000,000
48	Nam Thuong	Influencer , Hot Mom	13,000,000
49	Thu Huong	Hot girl	12,000,000
50	Tun Pham	Influencer , tiktoker	12,000,000
51	The Queen	Influencers	12,000,000
52	Tu Quyen	Hot girl	12,000,000
53	Quach Anh	Review of cosmetics	12,000,000
54	Kieu Trinh	Hot girl	10,000,000
55	Chang makeup	Review of cosmetics	10.000,000
56	Vu Trung Ninh	Review of places to eat	9,500,000
57	Hoang Mai Anh	Hot girl	9,000,000
58	Linh Miu	Hot girl	9,000,000
59	Shrimp La Ca	Review of places to eat	8,000,000
60	Trang Thien	Hot girl	8,000,000

Summary of the rental price KOL

Above is the price list, the cost of renting KOL suggested for you if you are in need of book KOL. In addition, to increase brand awareness for your business, you also need to build yourself a reputable website and social networking site. If you do not know where to start, immediately contact DPS Communications – The place that provides solutions and overall marketing plan leading, elevate your business.

KOL Rent – 4 Important Deciding Factors