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“Google is not perfect” – that may be the cause why you downgraded after the batch Update

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In last week Google SearchLiaison made a presentation about the fact that the search results of Google is not always perfect. Google SearchLiaison insist on the Google is constantly updated to improve these results and need improvement guide for content creators. This article hopefully will be interpreted to be the most fulfilling to you.

1. Search results of Google is not perfect, and future, too!

In the development process and improve Google Search, the important thing you need to know is: search results of Google't perfect. As Google has already admitted they will probably make mistakes and do not always give accurate results. However, Google is always continuous efforts to display content most useful possible.

Like the people you meet, who also has the pros and cons of them. Google Search current also has the pros cons of his.

As 1 the sayings of the author Wabi Sabi, Leonard Koren: “Let's forget about the things perfect that you still often dream of a beautiful vase as well as cracks, cracks can put the light on”

Let's forget for a perfect Google know everything in your imagination, Google at the most perfect, it still has flaws – and that's where Google becomes more complete.Google will never get everything right But we'll keep working to show the most helpful content we can

2. The guide to success with Google not new but they are based on the principles that have formed from many years, even decades ago.

There is a false perception from some people that Google SearchLiaison have interacted in the past few weeks, that guide on how to succeed with Google Search is new and they need to make the change. However, for Google SearchLiaison at Google, this is so confusing because of the fact not so. These guidelines are not new but they are based on these principles have been formed from many years, even decades ago.

Screenshots of 2022 help page compared to 2011 help page

Really instructions 2022 by Google built similar guide 2011it's not much different.

3. The main reasons why Webmasters do not understand, or understand the right guide has long been Google's

3.1 Google's guidelines often focus on a goal and big. Webmaster'd understand it a term narrowed in scope small.

For example in guide of Google: content material of your SEO can be presented in a way that makes you want to believe in it? This includes the assessment of whether content are clear about the origin, there is evidence of the expertise involved, background information about the author or posting site, for example, via the link to the author information or your ‘About us’ page of your website or not?

Then the lot of Webmasters understand that Google is referring to the specific requirements. For example, they focus on page author information as if Google will test and rank content higher if it has that (Google does not do so).

Author information or your ‘About us’ is the only example. Things you really need to pay attention in the tutorial above is: content your SEO can be presented in a way that makes you want to believe in it.

To easily visualize, when philosophers say: “No one bathroom two times on a river”. Italy's famous saying of the philosopher ancient Greek Heraclitus to allude the motor does not stop of all things in the universe. Don't be too focused on one or a river, and how these things is just to be brought in to for example.

What we say: a broad goal“Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page?”What you hear: specific, specific, specific“Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site's About page?”

3.2 A number of people read Google's guidelines and recommendations rigid that Google never said to

Further complicating the situation is that some people read Google's guidelines and recommendations rigid that Google doesn't say to. They may say: “If you have your ‘About us’, you will be ranked higher!” This is not true. Google doesn't operate that way. This leads to the you need to think counterargument when get tips on how to rank well on Google.What others say: definitive recommendationsIf you have an author bio page, you rank better!If you said something was written or reviewed by an expert, you rank better!If you have an About page, you rank better!

3.3 A number of webmaster search and share the ‘shortcut’ not effective without counterargument.

Ranking of Google in particular – or in life in general – there is nothing simple back to such a level. If someone says to you, ‘this is what Google recommend you do’, let's test and reviewer.

Like when someone says you: have a tip this can lose 10 pounds in 10 minutes ?!? The work was so simple you should totally doubt and test again right?

Let's do the same thing with these tips on SEO.

Learn a simple way, critical thinking is the we not accepted immediately a problem, though it's attractive and seems easy to believe until now. There are always many sides to consider with respect to problems and have to go through the process of thinking, covering the period from collect data, analyze, argue, assess then go to the final conclusion.

Remember “One weird old trick” ads? screenshot. From Wikipedia: “One Weird Trick”Beware the “one weird SEO trick” how to gain rankings with this one weird trick!

3.4 However, the saying goes, you might have to rephrase some sentences from within Google's guidelines also easy to cause misunderstanding.

For example, instead of saying ‘Don't do it just because Google‘ guide of Google can be rewritten in a better way is ‘Yes, let's do that for Google, if you think that is also good for users‘. Because if you pursue the things that users want, you one step ahead in comparison with Google's algorithm. Even if you only pursue optimized for Google's algorithm, you will always have to chase because the algorithm is always updated.

There are things a thousand words are not enough, but also take things one word was too excess. Like you will be very hard can the description be “spicy” is like for a person who has never eaten chili. Language has its limits. That's why Google has certain difficulties in conveying the guide for webmasters.

Our systems are chasing what people likeIf you “chase the algorithm,” you're behindIf you chase what people like, you're ahead of the algorithm

 

4. After each Google released updates, not rare when a number of people point out the shortcomings or problems in the search results.

As has been said, Google Search is not perfect and never will be perfect. There will always be the bad example to criticize. Feedback is what Google is welcomed and Google are not ignoring the feedback that they are only considering the bad example, try to understand the basics and proceed with the improve in the future.

The bad example does not mean that update does not improved search results in general

There are times when a gentle person who will be anger, there are times when powerful people will also be weak. But that does not mean they are a human, anger or weakness. We can't take a very small part to reviews Google or evaluation of a human.But some bad examples don't mean the update didn't improve things overall We’ll roll forward to try and catch them and others with future updates

To finish, Google Search always wanted content creators achieve success. It is the foundation for the results that Google displays, no content success, no Google success. Google cherish all the people who are creating great content, and Google will still find a way to communicate better with the innovative and award for outstanding content that.Thank you! Good content improves our results by making people happy We want the open web and content creators to succeed

 

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