International Women's Day March 8 is a big holiday of the year and is also a "golden opportunity" for businesses to take advantage of brands and push numbers. However, many businesses have difficulty in building marketing campaigns for International Women's Day on March 8, such as proposing promotions, content strategies, building mini games, etc. Because they have to really Unique and different will attract customers.
Are you curious about the marketing campaigns of the International Women's Day March 8 of the big men?
Depending on the product, service and resources of the business, each person will choose to build a different campaign. First, let's see what big businesses in Vietnam do on this day with DPS.
Bitis “Step Towards The Sun”
This is a campaign that can be said to be a success of Bitis collaborated with Miss H'Hen Niê, Van Mai Huong, Tien Cookie to produce a video full of energy, attractive and extremely attractive. This campaign, Bitis aims to change the concept of education for children to instill confidence in girls from an early age. The first right thing that a mother needs to teach her baby girl is to love herself, to believe in herself. Every girl needs to believe that she is smart, beautiful, has the right to be brave, confident, and steadfast. The video has reached 4 million views on youtube and uses the image of Miss H'Hen Nie to spread widely.
H&M – How is their International Women's Day marketing campaign March 8?
First H&M introduced customers with the latest collection called “The Gardener” exclusively for ladies. The collection is inspired by the romantic flowers and nature of spring with youthful, feminine and fancy designs.
In addition to directly hitting products according to the event line, H&M also decorates special space corners with fresh flowers and allows customers to participate in mini games to receive high-value gifts.
Viettel – Short film “Is family or career more important?”
If you have seen Viettel very successful with TVC "I hate my mother", this time, you will also admire Viettel with the short film "Family or career is more important?". The short film has been very successful thanks to the excellent script, touching the psychology of many young people who aspire to career success. In addition, the performance of elite artist Kim Xuan and handsome actor Song Luan is very attractive and touches the emotions of the audience. Thanks to that, Viettel can send a message that connects the distance thanks to technology.
Some special International Women's Day promotions on March 8
Perhaps you are also looking for the most suitable promotions for yourself. Below DPS will list to help you the most attractive special promotions:
- Attracting and being chosen by many people is the huge sale off of their products. Probably the most direct to the user pricing.
- Design products according to the needs of March 8: suitable for the fashion, footwear, ...
- Offering attractive gifts for female customers: flowers, cosmetics, cards, beauty vouchers,...
- Combining gift check-in programs and spreading the store, your space will spread the whole brand. If you can decorate it beautifully, even better.
- You can provide the service of packaging your products as gifts for your children to buy for your mother. You always ship to your mother's house. This is an idea that will probably be very successful.
How to develop content for International Women's Day March 8 in this marketing campaign?
Content has many forms, not just shown in an ordinary article. It can be your slogan, it can be a message…
Usually, these days, you should focus on getting emotions from your children – that is, your potential customers. In addition, there will be a % customer to buy because he loves himself very much.
- You can build a series of touching stories about the child, the child's indifference, the recognition of the mother's love and gratitude, etc.
- Hit the psychology of husbands: How long have you not cared about your wife? When was the last time you gave her a present?….
- Women who love themselves: Reward yourself…
- Build short videos, creative short films
- Slogan for business in 8/3
Current content not only stops at International Women's Day promotions on March 8, it is also something that captures the emotions of readers and arouses the audience's purchasing decisions.
Mini game International Women's Day March 8 contributed to a successful International Women's Day marketing campaign on March 8
To attract viewers, now people also organize a lot of cool minigames.
Some types of games such as guessing words, posting images and captions according to the campaign, shaking gifts, writing contests for mothers, etc.
You note that the minigame needs to be easy to play, easy to control, easy to measure and find a winner.
March 8 is a very good opportunity for you to make a breakthrough during this Covid epidemic season. Plan and execute International Women's Day communication on March 8 immediately.
To implement a successful International Women's Day marketing campaign on March 8, not only in the idea but also in execution. It has to be practical and executed by the best.
Communication DPS help customers build marketing campaigns from AZ methodically, communicate International Women's Day March 8 and update trends with an experienced team, always making efforts and constantly creating.
Contact us now for specific advice!