Optimizing standard articles for SEO This is something that a lot of businesses are interested in when starting to run SEO. However, to do that needs a lot of factors such as URL optimization, optimization Nội dung… So what are the essential elements to optimize articles for better SEO? Please join the DPS media to learn through the following article:
Preliminary examination
Unique Content – Optimizing standard articles for SEO
The content of the article must be unique, that is, do not use articles copied from other sources. Having unique content will make content optimization much better.
Some tools used to check the uniqueness of the article that you can use are: Copy scape, Small SEO tool….
Spelling error
To check for spelling errors that arise when you edit the article content, you can use: Google Docs, Vspell, Tumo spell, VcatSpell…
The accuracy of the information will help optimize the standard SEO article better
In order for the article to have more credibility, the information and data used by the article must be accurate, with the source cited. In addition, the content should be coherent, easy to understand, not add or subtract, or fabricate to falsify information.
Optimizing Title
The title must contain the keyword with the 2nd highest search volume, related to the article content
Titles should contain strong adjectives, questions, appeals, or specific numbers (preferably odd numbers). An attractive title will stimulate readers to see your business article.
Title length: up to 65 characters
To optimize the title you can use: word (word count feature) or you can use Google Docs (press Ctrl + Shift + C)
Optimize Meta description
Your meta should contain 1 or 2 any SEO keywords
Length: you should use a maximum of 120 characters to optimize both desktop and mobile interfaces
You can use the tool: Word (word count feature) or use Google Docs (press Ctrl + Shift + C)
Meta description should contain strong adjectives, call to action CTA. At the same time, it must cover the content of the article.
Finally, since this is the opening, try to touch the "pain" of the reader to easily stimulate them. At the same time, invite customers to take a look at your articles.
Optimizing Heading 1
There is only one Heading 1 in the entire article. In addition, heading 1 must be placed at the beginning of the article
Contains the 3rd highest search volume SEO keyword
Length: Up to 70 characters. You can use: Word (word count feature) or use Google Docs (press Ctrl + Shift + C)
Heading 1 is short and attractive. In addition, it must cover the entire content of the article
URL Optimization – Optimizing standard articles for SEO
The URL of the website should contain the keyword. At the same time, this keyword must have the highest search volume. The URL is unsigned, descriptive, showing the summary and overall content of the article. For example:
The URL should be concise, short, convey the full meaning, and at the same time keep the point of the article. For example: https://truyenthongdps.com/seo-onpage-va-seo-offpage-la-gi/
If you change the URL from the original content. Then you need to 301 redirect these URL old to the new URL name.
Optimizing Heading 2,3,4
Headings 2, 3, 4 are used to help clarify the meaning of the larger Heading
You should naturally insert the SEO keyword into the heading to optimize the article for SEO standards.
Prologue Optimization – Optimizing standard articles for SEO
Length: up to 155 characters. You can use the Word tool (word count feature) or in Google Docs (press Ctrl + Shift + C)
Contains the main SEO keyword in the first 100 words to optimize SEO standard articles
Present the summary and overall content of the entire article, write concisely and attractively
Insert keyword
Insert keywords scattered in the necessary positions in the article
The keyword density of the main keyword is the highest. Example: SEO Quake > Density
Bold keyword
Optimizing the Ending
Length: up to 150 words. Tool used to count Word words (word count feature) or in Google Docs (press Ctrl + Shift + C)
Contains the main SEO keyword and the keyword should appear in the first 100 words to optimize SEO standard articles
Finally, summarize the main idea, and call the customer to take action (CTA sentence).
Optimizing Images – optimizing standard articles for SEO
Alt image contains keyword SEO
Name the images without accents, separated by a "-" sign.
Example: https://truyenthongdps.com/wp-content/uploads/2021/05/cach-viet-bai-chuan-seo.jpg
Format .jpg, size should be from 800x500px
Center the image and have a full caption description
Each sub-heading contains 1 image
Compress the image size before using it to upload. You can use the tool tinypng.com
Optimize Internal link & External link
Internal links to articles with the same topic to introduce to users. Through the use of anchor text containing the specific content of the article is written to optimize the content better.
You should use at least 3 Internal links, and 1 external link to related articles
Readability Optimization
Split the text into several paragraphs, not to be too verbose (maximum 3 sentences/paragraph)
Use bullet points, to list text into smaller points, making it easier to read
Should you hire an external partner to optimize SEO standard articles for businesses?
Hiring an external partner to optimize SEO articles is essential for businesses. Because that will help you save costs, and at the same time maximize profits and revenue for the company.
Among thousands of large and small businesses on the market in Ho Chi Minh City. Then DPS communication emerges as a savior for small and medium sized businesses. At a very reasonable cost. Add to that the optimal quality of good articles and other effective communication support services. Helping businesses maximize profits and increase revenue.
During many years of operation, DPS communication is proud to always be the first choice of many businesses. Because of receiving a lot of trust and trust from businesses, DPS has been and will try to develop further. At the same time provide more efficient services. In order not to disappoint all customers who have trusted DPS.
End
Above is all information on how to optimize standard SEO articles. Hopefully, through this article, businesses will optimize their articles for better SEO standards. DPS hope to see you all in the following information updates!
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