Customer insight plays a very important role in marketing, this is also a factor that causes many marketers to have a headache. So what does Insight mean? What role does it play in a marketing strategy? Let's find out right through the article below!
What is Insight?
Insight is the analysis of customer behavior, needs and thinking in order to offer products that satisfy their needs. Through studying and analyzing the behavior of customers, brand owners can improve the quality of their products so that they are truly relevant.
What are the ways to find out customer insights?
There are many methods to find customer Insight, but the most important thing is still the searcher and not everyone can do it. Understanding Insight in marketing must go through many processes, requiring time, effort and acumen in observation.
The best way to find the right insight is to ask a lot of “why” questions, which will help you answer many questions around the audience. The more you answer, the more you will understand and find the right direction.
The role of customer insights in marketing
Customer insights are extremely important, they are the starting point for marketing campaigns. And above all, when you understand your customers well, you will get all the advantages for your business.
Insight helps to significantly improve the customer experience.
Insights provide information about the user's experience using your brand's products. All data will be collected from the process of customers learning, to purchasing decisions and when to use. When learning about the experience carefully, the brand will know which part of it is not doing well and then offer methods to fix it. Because of this, the customer experience will be significantly improved.
Insight helps businesses reach potential customers
Analysis insight Customers helping businesses will make businesses better understand their customers. From there, we can offer appropriate content, attracting the attention of customers, especially potential customers.
A specific example could include:
Netflix learns to collect information about the movies their customers are searching for, thereby suggesting them similar movies that match their interests.
Insight is the "key" to the success of marketing campaigns
Good customer insight is the first step to building a complete marketing campaign. It is a data but it is not just a data. It only really makes sense when it is carefully observed and analyzed to bring the highest efficiency. In addition, it is necessary to be comprehensive and have a multi-dimensional view of understanding the psychology and behavior of customers to create the most optimal user experience.
Customer insight is a large "world", it requires us to study carefully and cannot be completed in just a day or two. It can be said that at any time, whether it is the era of 3.0 or a boom in digital technology like 4.0 Insight always has an important place in marketing. It is both an advantage and a fierce competition between large and small businesses around the world.
Hopefully, the above article has provided you with the necessary information about Insight marketing, wish you will always be a smart business person who knows how to take advantage of all elements for your marketing campaign.