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POSM is increasingly known in marketing, can also be seen as a method of highlighting the brand image in front of customers. But many people still do not really understand this term. So what does POSM mean? What does POSM include? It has the same effect as […]
Facebook Fanpage is being considered as the most effective sales and brand promotion tools today. Therefore, any business, big or small, should own a Fanpage for themselves. In order to help businesses make the most of the great strengths of [...]
E-commerce floors are becoming more and more popular, due to the shopping habits and needs of consumers today. That's why many small and large businesses invest in taking care of their online stores, which also means […]
Although the business model of a chain of culinary restaurants or cafes (F&B) is growing "hot", it has never been easy for the insiders. Even big companies such as McDonald's, Burger King have not been as successful as expected in Vietnam. So where is the […]
What is Kaizen? But has the power to make Toyota exist and develop for nearly 150 years without almost ever firing an employee? If you are looking for the answer to the above answer, then let's find out through the following article! In this article, DPS […]
What is A/B Testing? And why can it assist you in implementing marketing campaigns? Many of you are probably using intuition to make predictions about what will trigger a click and to optimize conversion rates; each […]
Building content marketing is the first step to creating success in brand promotion. One of the most important factors when building a content marketing strategy is that people must know how to seize the opportunity to exploit content and topics so that […]
Integrated Marketing Communication is a concept that is not too strange for marketers as well as Vietnamese businesses in recent years. An effective marketing communication plan is to ensure that the message is conveyed smoothly and uniformly to the target customer [...]
Customer insight plays a very important role in marketing, this is also a factor that causes many marketers to have a headache. So what does Insight mean? What role does it play in a marketing strategy? Let's find out right through the article below!